Content Marketing Strategist, Brand & Content Competence Lead
I like to think of myself as a marketing ninja 🥷🏽 with a black belt in B2B marketing for SaaS and tech companies. I have over 15 years of experience, and my superpowers are in content strategy, growth marketing, branding, and communications.✨
I've worked for startups, large companies, and currently the growth marketing agency, Advance B2B. My experience working on the in-house and agency side has allowed me to explore various industries and almost every facet of the marketing spectrum. My vast experience gives me a true understanding of how marketing can be a primary driver of growth. 🚀
All too often, marketing has been thought of as the "brand" or"advertising" arm of the business and focused only on customer acquisition. For me, marketing can and should deliver value throughout the entire customer lifecycle. My ultimate mission is to break down silos and unify an entire organization—from sales and product to finance, technology, and HR—so that they want to participate in marketing's success and see themselves as partners in its shared mission.