Content Marketing Specialist / Strategist đ«đźđŹđ§
Weâre looking for a content professional (Finnish & English) with solid experience in marketing, ideally from an agency or an inhouse role at a B2B tech company.
We usually respond within a week
Maybe youâve noticed that a lot of the B2B companies out there are lost with their marketing.
Some mistake Business to Business for Boring the Buyers. Others are confused about why they exist and who should care. And then there are the ones that think copywriting and content are things anyone can do well, at least with AIâŠ
We donât blame them â B2B marketing is not easy. But we also wonât have any of that.
These companies need clear thinking. They need a sharp pen. They need someone to make sense of their value to customers, and they need that someone to communicate that to the market in a way that generates awareness, demand, and money.
They need you, which means we need you.
Weâre looking for a content professional with solid experience in marketing, ideally from an agency or an inhouse role at a B2B tech company.
You should have experience in planning, creating, and distributing marketing content that is based on customer understanding, data, and business goals. You need to be fluent in creating content and communicating ideas in both Finnish and English. Most of all, we expect you to enjoy and excel at clear, creative, and critical thinking.
The job
You will be the one making sure that your customersâ content efforts match their strategic priorities. You will get hands-on with content planning and creation, whether itâs writing blog posts, customer reference stories and guides, refining key messages, or concepting webinars, podcasts, video content â you name it. You will also report on content & SEO performance and draw insights that help your customers get better sprint by sprint.
As a Content Marketing Specialist / Strategist your responsibilities will revolve around three key areas:
1. Content marketing strategy & planning
You will develop, prioritize, and oversee the execution of content strategies. Youâll typically work with 3-4 of our B2B tech clients at once.
2. Marketing operations & analytics
You will execute tactical marketing tasks as outlined in the sprint plans and analyze the results. Youâll report on whatâs working, what isnât, and propose next steps backed by data.
3. Service delivery & customer communication
You will ensure each sprint runs smoothly, keeping both the client and internal team aligned on goals, progress, and outcomes.
Specialist or Strategist?
Your experience in B2B content marketing, agency work, and the B2B tech/SaaS field will determine whether you join us as a specialist or a strategist. As a specialist, you'll receive more support and work with smaller clients compared to the strategist role. Strategists are also expected to lead customer accounts.
What we expect from you
Strong Finnish and English skills â You donât have to be a native speaker, but you need to be fluent enough to craft narratives that flow in the right tone of voice.
Well-rounded content marketing experience â You know how to use various content formats and distribution channels to drive results.
B2B marketing experience â You understand different business models and how to align content with a complex buyerâs journey.
Strategic approach â You view content as more than individual pieces and are comfortable conducting research to identify the right course of action for the customerâs content marketing efforts.
SEO knowledge â You are able to base content plans and recommendations on sound keyword research, using tools like Semrush and Google Search Console.
Great project management and communication skills â You know how to keep projects on track and communicate effectively with clients and internal teams, whether itâs weekly customer meetings, workshops, or retrospectives.
Solid self-management â No one will micromanage your work, so succeeding in this fast-paced role requires realistic planning and good prioritization skills.
You get extra points for
Experience and/or interest in graphic or visual design, including video.
Experience and/or interest in UX design.
Experience and/or interest in experimenting with AI to shape best practices.
Experience working with HubSpot.
Additional professional proficiency level language skills
Something that wasnât mentioned here? Content doesnât live in a vacuum â tell us about your special skills and experience, even if itâs unrelated on the surface.
Your success will be measured by
Customer satisfaction and ability to achieve the goals set for the collaboration.
Customer retention and profitability.
Feedback from your colleagues.
Additional info & how to apply
- Timeline â Weâre ready to hire as soon as we find the right fit.
- Location â Work from anywhere with a reliable internet connection, as long as you can operate in the Helsinki timezone (EET). You can also work from our office in Malmi, Helsinki, if thatâs your preference. 100% remote work is ok if that's what you prefer.
- Salary â Your salary will be based on experience and skills, and is typically between 3800⏠and 4700⏠per month for people working in a similar role.
- Recruitment process â Expect two interview rounds, a homework assignment (incl. presenting your work) and a meeting with your future team.
- Apply â Please include varied work samples in your application.
- For any questions, feel free to contact Inka Kaislalampi via LinkedIn or email.
- Locations
- MĂĄlaga office, Remote, Very Official Headquarters
- Remote status
- Hybrid Remote
Colleagues
Whatâs in it for you?
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No rules on "remote work"or "office hours"
Not a morning person? Not a problem. Dreaming about working from the summer cottage? Just do it! We trust our employees: as long as you don't cause trouble to your team and customers, you can work when & where it's the most convenient for you. -
Get paid to learn
We dedicate 10% of our time (thatâs half a day every week) to learning new things, and you'll also have a personal training budget. And the best part? Youâll choose how you want to spend those!
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Auntie service to support the mental well-being
We offer our employees Auntieâs personal meeting packages that help us deal with everyday issues before they become overwhelming. -
Permission to speak up
Whatever the situation, youâre more than welcome to voice your opinion. At Advance B2B, all new development ideas, constructive criticism, and feedback are assessed based on their merit, not based on who brought them up. -
Do what feels right
You never have to ask for permission to blow up an internal process, or try something new with a customer. As long as you can justify your decisions and learn from your experiments, youâre basically free to do whatever you want. -
Safe for everyone
We are committed to creating a safe, diverse and inclusive working environment for everyone. -
Employee bike benefit
(Finland only)
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ePassi Flex
(Finland only)
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Your birthday is always a paid day off
What is this all about?
Back in the dark ages, our founders left their well-paying full-time jobs to start an inbound marketing agency. The big idea was to help B2B companies grow by creating marketing their customers would love.
Fast-forward to today, and that two-person business has grown into a full-blown growth marketing agency with customers across three continents.
Now, if you are an experienced SaaS growth marketer, digital sales expert, paid advertising specialist, or perhaps a tech/analytics consultant looking for a new gig.... Weâd love to chat! đ
About Advance B2B | Marketing Agency
Content Marketing Specialist / Strategist đ«đźđŹđ§
Weâre looking for a content professional (Finnish & English) with solid experience in marketing, ideally from an agency or an inhouse role at a B2B tech company.
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