For my entire career (over a decade) I had only dabbled in the world of in-house marketing, and only for B2B tech companies in Los Angeles. When I moved to Helsinki, I decided it was my chance to try my hands in other areas of marketing. I had always been in generalist marketing manager types of roles, but I never felt like I was able to become an expert in anything. You know Jill of all trades, master of none kind of thing.
A friend of mine stumbled upon a content marketing strategist role at Advance B2B and thought I could be a good fit. I had never been in a content marketing-specific role, but creating content was a passion of mine. It was always my favorite part of marketing. The team over at Advance B2B took a chance on me and thought that my generalist role skills could transfer over, as for myself I wasn't so sure.
I'll admit the learning curve is steep. You get thrown into client work quite quickly, but if you're eager to learn this is definitely the place for you. The work I was doing as a content marketing strategist was completely different from all of the work I had done before. But my teammates and other colleagues were incredibly talented and willing to teach me.
I honestly learned more in a year and a half at Advance than I had in the last 5 years of my career. Having the chance to work with some of the most interesting B2B SaaS companies helped me truly become an expert in a crazy growing niche.
Above all, the work culture and my colleagues were truly something I had never experienced before and I've worked for a handful of different companies. This was especially meaningful to me because I wasn't from Finland, and even though I no longer work there, I remain good friends with many Advancers and alumni. We even have an alumni Slack where we stay in touch and continue to help each other out.
So, if you want to get some serious experience from the best of the best, while being part of a work community that truly cares about your well-being, then Advance B2B is all that and more. I still think about coming back one day!
Marketing Director at EveryonePrint, previously a Content Marketing Strategist at Advance B2B